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@ARTICLE{McCullough:642865,
      author       = {McCullough, Matthew and Guerrero Menkara, Adriana and
                      Salvioni, Ennio},
      title        = {{P}seudo-{N}ambu-{G}oldstone boson {H}iggs models:
                      {N}aturalness at a tipping point},
      journal      = {Physical review / D},
      volume       = {112},
      number       = {7},
      issn         = {2470-0010},
      address      = {Ridge, NY},
      publisher    = {American Physical Society},
      reportid     = {PUBDB-2025-05671, arXiv:2505.06052. CERN-TH-2025-067.
                      DESY-25-052},
      pages        = {075016},
      year         = {2025},
      note         = {17 pages, 3 figures},
      abstract     = {In scenarios where the Higgs is viewed as a
                      pseudo-Nambu-Goldstone boson, the question of naturalness
                      finds itself, from a phenomenological perspective, at a
                      tipping point between direct searches and precision. If, by
                      the end of the High-Luminosity LHC operation, all
                      experimental results were to remain consistent with the
                      Standard Model, precision Higgs coupling measurements would
                      begin to drive the naturalness tension. To illustrate this
                      from a fresh perspective, we construct a maximally natural
                      “kitchen sink” model, throwing into the mix three
                      approaches to symmetry-based naturalness: supersymmetry,
                      twin Higgs, and pseudo-Nambu-Goldstone boson Higgs models
                      with a Gegenbauer potential. In other words, we build a
                      “supersymmetric Gegenbauer’s twin” model. This model
                      not only maximizes naturalness, at least from a technical
                      perspective, but can also interpolate between all three
                      ingredients smoothly, revealing the interplay between direct
                      exploration and precision. Implications for FCC-ee and
                      FCC-hh are discussed.},
      cin          = {T},
      ddc          = {530},
      cid          = {I:(DE-H253)T-20120731},
      pnm          = {611 - Fundamental Particles and Forces (POF4-611) / DFG
                      project G:(GEPRIS)527296308 - Identifizierung des dunklen
                      Sektors unseres Universums: Spuren früher Dynamik im
                      späten Kosmos (527296308) / DFG project G:(GEPRIS)390833306
                      - EXC 2121: Das Quantisierte Universum II (390833306)},
      pid          = {G:(DE-HGF)POF4-611 / G:(GEPRIS)527296308 /
                      G:(GEPRIS)390833306},
      experiment   = {EXP:(DE-MLZ)NOSPEC-20140101},
      typ          = {PUB:(DE-HGF)16},
      eprint       = {2505.06052},
      howpublished = {arXiv:2505.06052},
      archivePrefix = {arXiv},
      SLACcitation = {$\%\%CITATION$ = $arXiv:2505.06052;\%\%$},
      doi          = {10.1103/s8bz-lh14},
      url          = {https://bib-pubdb1.desy.de/record/642865},
}