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@INPROCEEDINGS{CollSaravia:612503,
      author       = {Coll Saravia, Lucia},
      title        = {{N}eutralina: promoting science and gender-equality in
                      {L}atin-{A}merica},
      reportid     = {PUBDB-2024-05356},
      year         = {2024},
      abstract     = {The Covid-19 pandemic has exposed certain societal
                      weaknesses, including the lack of scientists in the media
                      and the readiness of the public to believe in fake news.
                      "Neutralina" is a character conceived on Instagram
                      (@neutralina.lu) in response to the observed need for
                      scientific outreach done by women in Peruvian and Latin
                      American society. The objectives of this project include
                      normalizing the presence of women in science, fighting
                      against stereotypes and fake news, and disseminating
                      scientific knowledge. The character has gained a sizable
                      young audience and is expanding beyond Instagram into other
                      formats such as podcasts, real-life conferences, and
                      roundtable discussions. Statistics detailing its growth will
                      be presented, alongside strategies employed to engage the
                      young audience.},
      month         = {Jul},
      date          = {2024-07-18},
      organization  = {42nd International Conference on High
                       Energy Physics, Prague (Czech
                       Republic), 18 Jul 2024 - 24 Jul 2024},
      cin          = {CMS},
      cid          = {I:(DE-H253)CMS-20120731},
      pnm          = {611 - Fundamental Particles and Forces (POF4-611)},
      pid          = {G:(DE-HGF)POF4-611},
      experiment   = {EXP:(DE-MLZ)NOSPEC-20140101},
      typ          = {PUB:(DE-HGF)24},
      url          = {https://bib-pubdb1.desy.de/record/612503},
}